Working with Danes

Doing business in Denmark is fun and profitable for many Americans, but they don't always understand the cultural differences between Denmark and the US.

The high-energy, high confidence American way of selling can be a bit much for the Danes, who are by nature on a somewhat lower volume setting.

Danish business culture also prioritizes effectiveness over long hours, so Americans doing business with Danes will need to accept that their Danish colleagues often leave the office at 3:30 or 4 in the afternoon, and take every day of their legally-required five weeks of annual paid vacation.

"Working with Danes: Tips for Americans" offers insights on many aspects of doing business in Denmark for Americans.

It includes many do's and don'ts of Danish business etiquette, like making sure to introduce yourself every member of the team instead of just focusing your attention on the top managers.

And it talks about the lighter aspects of Danish workplace culture, such as the importance of bringing a cake to celebrate success - and no, you don't have to bake the cake. In fact, it's better if you don't.

Written by a dual citizen of US and Denmark who has worked at both large and small firms in both countries, "Working with Danes: Tips for Americans" goes beyond simple business etiquette in Denmark to look at the deeper aspects of the two countries' approach to work and to creating value.

It is the companion volume to her previous book, "Working with Americans: Tips for Danes", the basis of several seminars focusing on co-operation between the US and Denmark.

"Working with Danes: Tips for Americans" explains the Danish passion for trustworthiness and transparency, as well as the modesty inherent in "Jante Law" that can keep Danes from talking up themselves or their products.

A light, informative read, the book will give you a good sense of the differences between American business culture and Danish business culture.